200,000 Consumers.
One API Call.
Zero Guesswork.
Reduce innovation risk by systematically evaluating thousands of product ideas—instantly validated by digital consumer twins.
Used by product teams at Fortune 500 companies for portfolio optimization, white-space analysis, and identifying winning products before prototyping.
18
Global Markets
100+
API Endpoints
<500ms
Response Time
87%
Prediction Accuracy
Why Volume Matters: From Testing to Discovery
Transform your innovation process from testing a handful of ideas to systematically discovering winners at scale.
Traditional Approach
- ✕Test 10-50 concepts manually
- 8-12 weeks per validation round
- €50K-500K in concept testing costs
- High risk of market failure
- Limited visibility into white space
Foodpairing API Approach
- ✓Evaluate 500-5,000+ validated product ideas per month
- ✓<500ms per validation
- ✓Systematic white-space mapping
- ✓Identify winners before prototyping
- ✓Optimize entire portfolio, not just products
Strategic Use Cases
Portfolio Optimization
Test thousands of variants to find the optimal product mix across categories and markets.
White-Space Analysis
Systematically identify untapped opportunities in competitive markets.
Risk Reduction
Validate M&A targets and new market entries with consumer data before investment.
Built for Discovery at Scale
Transform concept testing into strategic intelligence. Evaluate thousands before investing in one.
Portfolio-Scale Validation
Screen entire innovation pipelines
Generate and validate thousands of product ideas from marketing briefs. AI-powered concept generation with instant consumer validation across 200,000 real consumer responses.
- 500-5,000+ validated ideas/month
- Complete concept details & consumer scores
- <500ms response time
Digital Consumer Twin Validation
Predict market fit before building prototypes
Our digital twins, built from 200,000 real consumers per market, deliver accuracy comparable to traditional CLT testing—in milliseconds instead of weeks.
- Buying Intent & Trial scores
- Demographic breakdowns (age, gender, region, income)
- 87% prediction accuracy vs. market performance
Competitive Intelligence at Scale
Benchmark thousands of ideas automatically
Compare against category benchmarks or custom competitor sets. Identify winners and eliminate losers before investment.
- Pre-loaded category benchmarks
- Custom competitor benchmarking
- White-space gap analysis
See it in action
Explore real concept data generated by our API. Click on concepts to see demographics and competitive benchmarks.
Viewing data for: Arctic Mint Burst
Global Coverage Across Food & Beyond
Validate product ideas across 18 markets and multiple categories with consumer panels tailored to each region.
18 Markets Available Now
Americas
United States • Canada • Brazil • Mexico
Europe
United Kingdom • Germany • France • Netherlands • Belgium • Austria • Switzerland • Spain • Italy • Poland • Sweden • Norway
Asia-Pacific & MEA
Japan • Turkey
Coming Soon: China • India • Saudi Arabia
Categories
Food & Beverage
Non-Food
Flexible Plans for Every Innovation Challenge
From early-stage exploration to portfolio-scale optimization, we have a plan that fits your innovation goals. All plans include full API access and coverage across 18 global markets.
Exploration
Perfect for pilot programs
- 500 validated product ideas/month
- Full API access (100+ endpoints)
- 18 market coverage
- Demographics & competitive benchmarks
- Email support
- Complete API documentation
Enterprise-Grade Performance
Built for reliability, speed, and scale. Integrate seamlessly into your innovation workflow.
<500ms
Response Time
100+
API Endpoints
99.9%
Uptime SLA
18
Global Markets
Technical Features
- RESTful API architecture
- JSON responses with complete metadata
- SDKs available: Python, JavaScript, R
- Webhook support for async workflows
- Rate limiting: 10-100 requests/second by tier
- Comprehensive API documentation
Trusted by Innovation Teams at Fortune 500 Companies
Leading CPG companies rely on Foodpairing API for portfolio-scale innovation intelligence.
"Foodpairing's API reduced our concept testing time from 8 weeks to 8 minutes, with 87% prediction accuracy. We've transformed from testing dozens of concepts per quarter to thousands per month."— Senior Innovation Director, Fortune 500 CPG Company
10x
Faster Concept Validation
87%
Prediction Accuracy vs. Market
40%
Reduction in Failed Launches
€2M+
Annual Savings in Testing Costs
API-First Innovation Intelligence
Built for teams who need systematic discovery, not manual exploration.
Use API for: Automated testing pipelines, real-time validation, high-volume screening, system integration, portfolio-scale optimization